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These are the new sports we may see at the 2024 Summer Olympics, per a proposal that host city Paris submitted to the International Olympic Committee last week. Creative Bloq is part of Future plc, an international media group and leading digital publisher. Learn more. Future Publishing Limited Quay House, The Ambury, Site designed and built by Harnessing California’s unique culture of creativity and innovation, LA 2028 will create a citywide celebration that propels the Olympic Games to new heights. Receive mail from us on behalf of our trusted partners or sponsors? Please deactivate your ad blocker in order to see our subscription offer, PS5 user interface revealed: Brand new look is the one PlayStation fans have been waiting for, Hey Facebook Messenger, Instagram wants its logo back, Medium reveals (another) new logo – and it's a head-scratcher, The best power banks 2020: Anker, Maxoak and RAVPower devices at low prices. Powered by TV Sports Markets, our service is the most trusted in the sports media The LA28 logo is ever-evolving, but some people aren't happy. Subscribe to the world’s only live database of every sponsorship deal, for every club, in Europe’s top four leagues. providing the most accurate data and analysis on media rights deals. Tweet. SportBusiness has a strict internal policy governing the collection, analysis and cleansing of data. We deliver strategic and commercial advice based on data driven insight to help you compete in business of sport. sponsor them, including databases of deals, decision makers and activations. Perhaps the problem with having so many logos is that no one is going to like them all, and some people who dislike one or two will be inclined to discard the whole concept. ©2020 SBG Companies Limited or its affiliated companies, All rights (We would've thought at least two more, to make it up to 28, would tie things up nicely. Further designs will be added in the run up to the games, to showcase more of LA's stories. The 'A' morphs into 26 different forms as diverse as a pair of dancing legs and a cheetah, which represent different elements of the city and its population. pic.twitter.com/WMHYWzC3teSeptember 1, 2020. This website uses cookies to improve your experience and for advertising services. Toshiro Muto, the Tokyo Olympics organizing committee chief executive, has admitted that there is no guarantee that the Summer Games will take place in 2021 due to the global Covid-19 pandemic. Essential insight, analysis and opinion on the key issues and themes shaping the business of sport. There was a problem. Receive news and offers from our other brands? September 1, 2020. Creative Bloq is supported by its audience. It will be the first Summer Games to be held in the US since the 1996 Summer Olympics in Atlanta, Georgia, and the first Olympics in the US since the 2002 Winter Olympics in Salt Lake City, Utah. insight. New 2028 Olympic logo tries to please everyone (and fails) By Georgia Coggan 02 September 2020. Visit our corporate site. Creatives' reactions to the logo have been mixed, with some applauding the design: Am digging the interchangeable 'A' used within the LA28 Olympics logo, especially this one. We're looking forward to seeing how the logo continues to evolve before 2028 and keeping our fingers crossed that public events will be back on track by then. Strategic and commercial advice based on data-driven interconnect/it, European Athletics has revealed it is developing a back-up hosting plan to ensure each of its events can go ahead safely in 2021, even in the case of late changes to national or international travel guidelines, The Dutch Football Association (KNVB) has extended its sponsorship agreement with soft drinks giant Coca-Cola for another year, Qatar has confirmed an interest in bidding to host the 2032 Olympic Games, joining a race that potentially includes India, the Australian state of Queensland, Shanghai, and a joint bid by North and South…, The United States Olympic and Paralympic Committee plans to make budget cuts of up to 20 per cent through the 2024 Paris Games following the impact of the global Covid-19 pandemic, Indonesia's bid to host the 2032 Olympics Games is focusing on Jakarta, and not the country's mooted new capital city, the Indonesian National Olympic Committee has said. Sign up below to get the latest from Creative Bloq, plus exclusive special offers, direct to your inbox! The 2028 Summer Olympics, officially known as the Games of the XXXIV Olympiad, and commonly stylized as LA28, is a forthcoming international multi-sport event that is scheduled to take place from July 21 to August 6, 2028, in Los Angeles, California, United States. There's already been plenty of criticism of the LA28 logos, with comments ranging from the main font being 'childish', and it looking bland, to the logos being "straight up terrible". iPhone 12: Is this Apple's most outrageous move yet? All rights reserved. One creative, though, was so inspired, he designed his own version of the 'A': my addition to @LA28’s new logo… pic.twitter.com/rLQ3BgoJpJSeptember 1, 2020. Our monthly magazine bringing together all our features and analysis on the business of sport. One preferred the incarnation designed for the bid, which is markedly different and, dare we say, more polished. companies. LA28 unveils interchangeable logos for 2028 Summer Olympics . #LA28 #LA28Creator pic.twitter.com/XagKkA5d9aSeptember 1, 2020, The Los Angeles Organising Committee for the 2028 games released the above video on Twitter, with a snapshot of just a few of the 26 logo designs, which were designed by a troupe of artists, celebrities and athletes, including actor Reese Witherspoon, tattoo artist Dr Woo and figure skater Andrew Rippon.

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