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Underrepresentation and Misrepresentation Have No Place in Advertising Today—Insights from the Geena Davis Institute’s CEO, How to Build Loyalty in a Contactless World, The Future of TV Advertising Requires Open Ecosystems, {"taxonomy":"","sortby":"","label":"","shouldShow":""}, © 2020 Adweek - All Rights Reserved, Adweek Fastest Growing: The Virtual Celebration, Building and Growing an Engaged Community in a Virtual World 2020, NBC News to Host Trump Town Hall at Same Time as ABC News-Biden Town Hall, NBC News to Host Trump Town Hall, Live From Miami, Why Clients Are Rethinking Their Agency Partnerships Right Now, Google Ads Rolls Out Attribution Features to YouTube, Contextual Targeting for the Cookie-less Future, When You Can’t Trust Your (Historical) Data. } font-size: 25px; I was wondering if you could write a post about organizing your Pinterest boards, what is the right amount of Pinterest boards etc.? What makes some social media sites reign supreme while others whither and die? Technically, there’s no true way to see a list of the most popular Pinterest Board categories. Thanks for this new blog – very very helpful, like all your previous blogs too! margin-bottom: 2rem; So, which are Pinterest’s most popular categories? These are not recipes but round-ups of the best food in countries around the world. Pinterest is the 16th most popular website in the U.S. and nearly half of all Pinterest users are Americans. For your voice to be heard, in most states you must register before you can vote. Classic interiors that blend clean color palettes with cozy accents prove to … Categories used to be manually applied to Pinterest Boards to provide more context on the content therein, but this option has been removed. Annie, You’re welcome! If this is so ‘flaky’, what happens to the ranking of my pins if Pinterest ‘thinks’ I haven’t allocated a category for my boards? Hi Alissa, thank you for sharing this! .free-trial-cta-container { Popular hashtags are becoming a more important way to get your pins found on Pinterest. That same Pin for “Food Photography” could be presented in such a way that it appeals to those interested in the “Design” category by changing the photo you use, the text on image, the title, and description. Its referral traffic -- that is, the number of users it sends to other websites -- is also through the roof, beating out Google+, YouTube, and LinkedIn combined . All rights reserved. Most Popular Pins: Travel. Color Jam graphic studio used data from AppAppeal to create a map of Pinterest users in different countries. .free-trial-cta-container ul { Visit the state elections site. Technically, there’s no true way to see a list of the most popular Pinterest Board categories. This simple guide is your passport to free traffic growth from Pinterest (even if you've never Pinned in your life.) Polling hours on Election Day: Varies by state/locality. home remodel, landscaping) 4 DB5, Pinterest Category Usage Study, Aug 2017 ©2020 Verizon Media. border: 1px solid #e8eaeb; Click on the image to see a larger version of the map. I have work from home boards, so which category I can choose? Discover some of the most popular trends on Pinterest for 2020, from the everyday to the extraordinary. Hi, Soumya! Like it’s crazy how Pinterest has yet to make a category for those kind of niches. The percentages measure the average number of users and page views each country brings to Pinterest every day. Sometimes circumstances make it hard or impossible for you to vote on Election Day. 10 of the Most Popular Pinterest Categories It often seems that Pinterest is one of those social media platforms that can tend to fly under the radar for most brands. Can you try that and let me know if it’s the same for you? Recipes are popular on Pinterest. 100 possibilities. Thank you for sharing this with us Alissa! ~ Alisa, Find great content to Pin, collaborate efficiently with, Automatically reshare your best Pins at safe intervals with, a list of the categories on this page on Pinterest, Pin, Board, and profile performance reporting, How to Add Book Button on Instagram for Client Appointments, Instagram Donate Button: A New Way to Fundraise, On mobile, edit a Board and look for “Topics.”. Beauty, Fashion, Health, Travel and trend topics are here! Its referral traffic -- that is, the number of users it sends to other websites -- is also through the roof, beating out Google+, YouTube, and LinkedIn combined. On desktop, click on a Board and hit the edit pencil. Alisa has invested heavily in becoming an expert in her craft – realizing (and loving) the fact that the learning never ends! In terms of time users spend on the site, Pinterest is only third to Facebook and Tumblr, with users spending an average of 98 minutes on the site per month, Mashable explains. Now, let’s dive into the most popular pins on Pinterest, and how you can use them as inspiration for your brand. } border-radius: 5px; color: #333; border-radius: 4px; Remember to always save it to the most relevant Board first (generally you’ll look to the Board name to decide relevancy). margin-top: 0; Share the Pins to any relevant Boards. Discover recipes, home ideas, style inspiration and other ideas to try. .tw-signup-button:hover { It depends on the content you create and how many logical ways you can break it out. If you have a Pin for your article on “Food Photography,” you could present it in a way that would appeal to people interested in “Food and Drink.” But you wouldn’t try to make it (by changing text on image, title, and description), fit in the “home decor” category just because it’s a popular one! I would go with Other…. But what makes the site so popular? The right number of Boards is a pretty individual matter. Instead, there's an actual waiting list. Dear Alisa, background: #f7f9fa; Thanks for this! Knowing what’s popular can help you present your content in ways that reaches all new audiences and appears in new searches. The site received 16.23 million unique visitors in February alone. margin-top: 8px; (You're welcome. padding-bottom: 0; Pinners use Pinterest for home in the following ways. Alisa Meredith is Pinterest Product Specialist at Tailwind — a Pinterest marketing tool,  scheduling tool, planning tool and analytics platform. While Pinterest is still small outside the U.S., it has generated at least some interest in other parts of the world. 83% say they find ideas for a DIY project. padding: 4rem; It's a question that marketing gurus and users themselves have often pondered. The problem I have with categories is not that I don’t know which category my pins should fit into (I sell dollhouse needlepoint kits, so DIY and Crafts is obviously a good fit), but that I set up my boards to be in the DIY and Crafts category, and the next time I look, Pinterest has undone it, so that it has gone back to having no category set! Take Pinterest. Warm regards Organizing your Pinterest Boards is probably not something I would spend time on – as people are more likely to find your content via search or the home feed than from browsing your account. You would set some Boards to travel and some to food! Pinterest Popularity Explained: What's Behind The Pinning Addiction? Hope that helps! } She is a sought-after speaker and teacher on Pinterest and Promoted Pins in particular, having spoken at Social Media Marketing World, Agents of Change and appearing on The Art of Paid Traffic and Social Pros podcasts. -webkit-transition-property: color, background-color, -webkit-box-shadow, -webkit-transform; Yeah, it is a little surprising that there are no categories for those common industries! SmartGuide keeps you up to date on Pinterest’s best practices - spend your time and energy on your business. What’s a Pinterest category and why do categories matter? You can't just join Pinterest. color: white; Discover 100 trending searches from all over the world—from the practical (low-waste lifestyles, +446% year over year) to the playful (goat playgrounds, +150% YoY).. padding: 15px 32px; Popular Everything | Join us! BUT, Statista did a study in 2017 which provided some insight; and experience and observation can fill in the rest. People pin and share pictures that interest them, adding them to appropriate boards. ), Your vote is your voice! Best regards Christine. } display: inline-block; Today is National Voter Registration Day! } Moreover, since the pinboard-style website's inception in September 2009, the site has seen a nearly 900 percent increase in unique visitors, with 17.8 million unique monthly views in February, up from 11.7 million one month earlier. I would be very interested in learning more about diving into a category and fully optimize my boards. transition-property: color, background-color, box-shadow, transform; You know, I have seen this myself if I click on the edit Board option from the main Boards page, but if I click in to the Board itself and edit from there, the category IS set. font-family: 'Open Sans', sans-serif; .free-trial-cta-container h4 { Hi Christine, I usually go with Other – there just isn’t a great option! .free-trial-cta-container p, Really detailed and helpful post, thanks a lot Meredith. Cool, right? But sometimes I pin recipes of dishes from other countries. Just because your content doesn’t fit neatly into one of the categories doesn’t mean you can’t also generate traffic from Pinterest. Visit your state election office website to find out if you can vote by mail. Pinterest shared its most popular home pins with Tech Insider, and the results are fascinating. I saw 30% growth in 12 weeks @TailwindApp https://t.co/Wda7gWUd3G pic.twitter.com/OQKnmzIaj3, Pinterest Marketing: How to Get Started, Grow Traffic & Make Money, Instagram Marketing: How to Grow Likes & Followers Organically in 2020, How to Grow Your Ecommerce Store Using Pinterest & Instagram. Grab it now! This makes Pinterest a relevant network for brands to consider when planning their influencer marketing. Business niches don’t have very specific options! color: #606F7B; Hi, Alisa here. BUT, Statista did a study in 2017 which provided some insight; and experience and observation can fill in the rest. There are 33 categories to choose from – from Animals and pets to Women’s Fashion and nearly everything in between. When Pinners want fresh ideas, they come to Pinterest first. I have the category set to Travel at the moment. For each country on the map, there are three numbers. Clean design also might be responsible. But to fully examine the site's appeal, take a look at Column Five's Pin obsession Infographic below. 100 trending searches. margin-bottom: 1rem; 2 Pinterest internal analysis, normalized searches from May 2017 to May 2018. Check out these 27 gorgeous Pinboards that we've put together specifically to distract you from anything important you need to get done in the next hour. .signup-button-subline { I’m so glad this was helpful. cursor: pointer; color: #555;

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