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The iconic, promotion-winning “Top Man” Leeds United away shirt. Also, if you have problem gambling addiction behaviour, we strongly recommend you check www.gambleaware.co.uk or www.gamcare.org.uk and seek some help. During the mid to late 1990s, with Leeds experiencing something of a league resurgence, despite not actually claiming any silverware, Leeds adopted its very first international sponsor – computer firm Hewlett Packard. SBOTOP. Casino Guardian was established in 2016 and is focused on providing our readers with the latest news from the gambling industry in the UK. In October 1919 Leeds City was compulsorily wound up by order of a joint FA and Football League commission after the club refused to open its accounts following allegations that it had illegally paid guest players during the Great War. English football club Leeds United revealed that it has entered a multi-year partnership agreement with the gambling company SBOTOP. However, this would be met with a backlash, red being the colour of Man United. From 2003/2004 whisky manufacturers Whyte and Mackay began a three-year association with the club, but they – in common with the fans – had little to cheer about as Leeds slumped to an almost unfathomable relegation. Toggle navigation. Won’t be long before we can add Emirates to the list…. Accompanying the club’s run to the UEFA Champions League semi-final, just falling short of securing a final place, this shirt is probably the most adored by Leeds United fans, as it represents the most successful time period for the club during the Premier League era. For the time being, neither one of the parties has disclosed the value or the length of the agreement. The football club’s Executive Director, Paul Bell, described the partnership as a landmark deal for the commercial strategy of Leeds United, as it has managed to attract new global brands to its official partners programme. The 2015/2016 season saw Leeds doing something particularly noticeable, doing away with a shirt sponsor for a single season. Visiting Elland Road for a Leeds United home game? We are hugely excited by this partnership and the opportunities it will deliver for all involved. The betting club’s logo is to appear as a sponsor on the official training wear of the EPL club. "Leeds United's Head of Commercial Steve Lewis brokered the deal and is thrilled that Fisher has brought netflights.com in at the eleventh hour: 'We are delighted to welcome netflights.com as our new shirt sponsor - they have been a real white knight for us. Mr Bell also shared that he remained very impressed with the betting company’s experience and proactive thinking so that it collaborates with the club in the best way possible. Post-2002, with Leeds stuck in the financial mire, also saw the conclusion of the relatively popular Strongbow sponsorship deal. Then come down to the Leeds United Foundation Skills Centres! Following the conclusion of the Hewlett Packard sponsorship, for Leeds United’s European efforts, Strongbow would adorn the shirt. stepped up and would make up a part of one of the most iconic Leeds United kits of all time. 2020/21 Away Kit available online and in-store now! Key contact information for the Leeds United Foundation. Take a look at the superb matchday marketing opportunities that we provide. The sports betting brand is set to become the main sponsor of the club, with its logo set to be featured on the front of the club’s shirt as of the beginning of the 2020/2021 season. Your basket is empty . We are delighted to announce 32Red, the UK’s premier online casino company, as the new Official Shirt Sponsor of Leeds United. Whether its a ticketing enquiry, a matchday issue or a question for the Elland Road Superstore, find the right department to get in touch with Leeds United. SBOTOP, which operates as part of the Celton Manx Group, is a reputable brand across the global gambling sector. Answering the fans’ concerns and quashing the controversy, the 32 Red logo was changed to blue for the 2016/2017 season and gold for the 2017/2018 season. Learn how your comment data is processed. Do you agree gambling operators should engage more in problem gambling prevention? Want to improve your skills in a fun and supportive environment? Change ), You are commenting using your Google account. The new sponsorship deal will see the 32Red logo adorn the front of Leeds United's playing kit for the next three seasons, commencing in July 2016. , Leeds United have a wealth of shirt sponsors that are definitely worth talking about. deal, the club needed a stopgap sponsor until a pre-agreed deal with Admiral would come into effect. On the same day that City's assets were sold off Leeds United was formed. Delve deeper into the history of our home ground and find out all the information you need for making a visit. £0.00. The first kit featuring the brand’s name is probably one of Leeds United’s most forgettable kits, but what followed in between 1998 and 2000 proved to be iconic. “We look forward to building a strong relationship between our two brands both on and off the field as we seek to return to the Premier League. 2020/21 adult and kids training wear available online and in store now!, BACK IN STOCK SOON. By visiting our website through a web browser of your choice set to allow cookies, you give us an official consent for using cookies as described in Casino Guardian's Privacy Policy. Waiting for the right deal, the kit proved to be rather fresh looking and a hit amongst fans. Dark blue and green striped shirts were introduced in 1994, with this – along with following 1995/1996 kit – being remembered fondly by fans. With the return of the Division 1 title to Elland Road after an 18-year absence, it’s a kit that holds a special memory for many fans. Change ), You are commenting using your Twitter account. It has often been Leeds’ unconventional and sometimes controversial shirt sponsorship that has helped thrust it into the public eye. Following a legal dispute, Admiral was in the rear-view mirror, proving that the financial implications of shirt sponsorship were something that no club would be willing to mess around with. Further relegation followed of course, with Leeds entering the most troubled time in its history. Read special open letter to fans on safe return to stadiums. Wearing this particular kit, Leeds secured a UEFA Champions League place and a seat at European football’s top table. Premier League release open letter to supporters, Raphinha: I’ve always wanted to play in the Premier League. Casino Guardian covers the latest news and events in the casino industry. Our matchday guide has everything you need to know, including how to get here, where to park and where to enjoy some pre-match entertainment. Answering the fans’ concerns and quashing the controversy, the 32 Red logo was changed to blue for the 2016/2017 season and gold for the 2017/2018 season. Casino Guardian cannot be held responsible in case of money losses or any other damages caused by using the information published on this website. Change ). So, before you decide placing a real-money bet, we advice you to carefully consider the budget you have, as well as the gambling legislation of your country and your personal experience. All users need to be fully aware of the fact that casino games carry certain financial risk and may result in serious financial problems. More stock will be arriving soon so keep an eye out for a back in stock email!, Aimed at 5 – 12 year olds, the Leeds United Foundation Soccer Schools are rewarding, educational and most importantly, fun for all ages., Want to improve your skills in a fun and supportive environment? began a three-year association with the club, but they – in common with the fans – had little to cheer about as Leeds slumped to an almost unfathomable relegation. Lucking out on a level that nobody would have ever expected, local newspaper the. In a rare bit of good news though, they would break new ground by being one of the first English clubs to adopt a sports betting sponsor – Bet24 for the 2006/2007 season. Admiral would claim its position on the shirt come the 1992/1993 season, but that would be a short-lived association of just a year, with the season being largely uneventful when it came to league competition. Casino Guardian also uses cookies in order to be better acquainted to your personal preferences and provide you with the best experience. As Leeds United’s Executive Director reminded, now that the club had managed to return to the English Premier League (EPL), the football club was placed in a position to work with its official shirt sponsor on a global scale as both partners were pursuing their goals. Lucking out on a level that nobody would have ever expected, local newspaper the Yorkshire Evening Post stepped up and would make up a part of one of the most iconic Leeds United kits of all time. Thistle Hotels – the popular hotel chain – became sponsors for three years following this, accompanying a shirt design overhaul, with a blue and gold hoop across the chest, along with blue collar and cuffs, being implemented. Just enter your email address here and you are all set. The sports betting brand is set to become the main sponsor of the club, with its logo set to be featured on the front of the club’s shirt as … Leeds may have started out life playing in a blue and white striped kit but it was not long before the famed yellow and white colour scheme was introduced, coinciding with the club’s rise to prominence. After working there for a couple of years and writing on various topics, he found his interest for the gambling industry. The partnership will provide 32Red with a strategic platform to further increase awareness of their brand, with extensive brand visibility inside Elland Road and across the Club’s various media platforms. challenge to return to the Premier League, 32 Red will be backing them every step of the way. Leeds United supporters can find out more about 32Red by visiting their award-winning website www.32red.com . Background. However, this would be met with a backlash, red being the colour of Man United. The betting operator has already worked in collaboration with the Premier League, and now its partnership with Leeds United has been a strategic step that allows the company to work closely with the professional football club that is entering into a new phase of their history after getting back to the EPL. Change ), You are commenting using your Facebook account. Leeds United are on the cusp of promotion to the Premier League, sparking rumours of lucrative kit sponsorship deals to help usher in a new era at Elland Road.

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