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Organizations in the UK have the answer: offended reactions. Why not be the first to send us your thoughts, "The reason it's apparently unacceptable is that it's considered offensive to epileptics. 'If the epilepsy association finds the term perfectly acceptable, then we welcome this clarification. or debate this issue live on our message boards. Members of the council also thought “brainstorming” would be offensive to those who have epilepsy, as well as those who live with mental illnesses. And in future, meetings to generate new ideas will be referred to as 'thought showers'. Back in 2005, the Department of Enterprise, Trade and Investment (DETI) in Belfast made the change after determining that the word could be offensive to people with epilepsy or other brain injuries. The point of ridicule returned as representatives for epilepsy organizations and mental health charities even said this was a case of political correctness taken to the extreme. Get the latest FOO sent right to you (no more than once per week). However, it should not be used to describe a seizure or the electrical activity within the brain during a seizure." It is important to us not to offend people and we are sorry if through trying to avoid this, we have indeed caused offence to the very people we were trying not to offend. Do we really need to refer to a session where we're kicking around ideas as a 'thought shower'? Although, according to an epileptic that I know, he is not concerned by the word 'brainstorming' and he feels that it's not necessarily appropriate for somebody somewhere to make assumptions on behalf of all epileptics. So now the expression brainstorming has been banned. 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People thought it was a great word to describe the coming together and discussion of ideas.'. Amazon is removing some Coronavirus-themed Halloween masks after a UK-based charity deemed them more insensitive than spooky. “Do they just sit down and search out enough words until eventually they can say, ‘I can make that out to be politically incorrect’? November 8th, 2018 – April showers bring may flowers, but what do brainstorm sessions bring? 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But in genteel Tunbridge Wells, the council decided it might lead to the traditionally Disgusted residents of the town becoming Offended as well. And decide… where do you draw the line? Tunbridge Wells Council has replaced 'brainstorming' sessions with 'thought showers'. 'Using brainstorming in the context of a council meeting I wouldn't imagine would cause offence. Cringe. Gretchen Whitmer blasts Trump for putting her and her family 'in danger' after his supporters chanted 'lock her up' at Michigan rally one week after botched kidnapping plot, 'Nobody verified our plans before attacking us': Brooklyn synagogue hits out at Gov. By Steve Doughty for the Daily Mail Updated: 18:46 EDT, 20 June 2008. It's not a new question on TrainingZone.co.uk - back in 2004 the question was troubling Paul Brookes who asked: What is the situation with using the term 'brainstorm'? More recently the term thought shower (instead of brainstorming) has turned up in the BBC's list of annoying management speak. It certainly wasn't deemed offensive at all. And although since the 1940s it has meant a meeting to produce new ideas, councillors are concerned it may prove offensive to epileptics. I've heard conflicting opinions on whether it is a politically correct term to use whilst in the classroom. Things went too far, in Wild’s eyes, again in 2008 when the Tunbridge Wells Borough Council in Kent re-thought its thinking terms. And although since the 1940s it has meant a meeting to produce new ideas, councillors are concerned it may prove offensive to epileptics.

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